Sultan Ahmed Topic 05. Slide 38: This is Our Goal slide. Different companies vary widely in their abilities to serve different segments of the market. Slide 24: This slide shows Our Plan with creative arrow imagery. State your goals here. To use this website, you must agree to our. Chapter 7- slide 1 Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Seven Customer-Driven Marketing Strategy Creating Value. Copyright 2022 SlideTeam. ", Modified over 4 years ago, 1 Adjustment of product to the market need. Module 3 Market segmentation Dr. Mohamed Zamil AL-Akhtaby. All our content is 100% compatible with Google Slides. Industrial buyers can be segmented geographically or by benefits sought, user status, user rate, loyalty status, readiness state and attitudes. |y>/6 f/l.VkNv]=)hXwo+i=u*jZw}`6*1ZyeM`OM6?6}- LcX+ "@type": "ImageObject", Slide 33: This slide shows Our Product Vs. Competition in tabular form. State these aspects here. Pin your information here. "width": "1024"
"@context": "http://schema.org", "name": "REFERENCES", Slide 58: This is a Thank You slide for acknowledgement and ending a presentation. { Innovative graphics and diagrams to explain various concepts. Slide 15: This slid shows Demographic Segmentation with- Industry- Which industry should we serve? A company can target one or more areas and must be aware of the fact that data according to geographic segmentation may vary due to population shift. "width": "1024" "@context": "http://schema.org", MARKETING MANAGEMENT 12 th edition 8 Identifying Market Segments and Targets KotlerKeller. Divide a market into separate groups. > @= 4~ " . Slide 18: This slide shows Situational Factors such as- Specific Application, Urgency, Size Or Order.
A marketer has to try different segmentation variables, alone and in combination, to find the best way to view the market structure. }, 5 { d) Situational factors. Organizations that sell to consumers and industrial markets recognize that they cannot appeal to all buyers in those markets or at least not to all buyers in the same way. Slide 11: This slide presents Breakdown Of Behavioral Segmentation into- Unaware- Target Market-Aware- Not Tried: Tried: Negative Opinion, Neutral, Favorable Opinion, Rejecter, Not Yet Repeated, Repeated, Loyal To Other Brand, Switcher, Loyal To Brand, Light User, Regular User, Heavy User. Such a group is known as a 'segment'. User And User Related Variables: Occasion, User Status, User Rate, Buyer Readiness Stage, Loyalty Status, Attitude Multiple Bases.
"description": "Geographic segmentation divides the market into different geographical units such as NATIONS, STATES, REGIONS, COUNTRIES, CITIES or NEIGHBORHOODS.
"width": "1024" "@context": "http://schema.org", "name": "REQUIREMENTS OF EFFECTIVE SEGMENTATION", Education. "@context": "http://schema.org", Slide 5: This slide showcases the Bases Of Segmenting The Market into- Demographic, Behavioral, Psychographic, Geographic. BASES FOR SEGMENTING INDUSTRIAL MARKETSIndustrial markets can be segmented using many of the same variables used in consumer market segmentation. Buyers are too numerous, too widely scattered and too varied in their needs and buying practices. Other variables which come into play include, In addition to having different needs, for segments to be practical they should be evaluated against the following criteria. ", "description": "THANK YOU", To make this website work, we log user data and share it with processors. Many marketers believe that behavior variables are the best starting points for building market segments. "name": "INTRODUCTION All corporate marketing activities have to be necessarily carried out in such a way that they lead to generation of surplus funds. { State these aspects here. The slide or theme will change to widescreen, and all graphics will adjust automatically.
Clothing, hair dressing, cosmetics, magazines. Avail our Business Research Services, SlideTeam has published a new blog titled "Top 10 PPT Templates to Combat Areas of Improvement". "name": "BEHAVIOURAL SEGMENTATION", Company size- What size companies should we serve? Slide 34: This slide displays Why Were Better. here. Technology: What consumer technologies should we focus on? }, 3 here. Slide 12: This slide presents Factors That Affect Market Segmentation- Appropriateness To The Policies And Resources Of The Company, Accessibility Through Promotional Efforts, Measurability Of Its Effective Size, Clear Identification Of The Segment, Factors That Affect Market Segmentation. 3J{XjW"|#r]au[).4R~)XfV5&'6+Q6M SN^YR{xhVzZ=Jx`y3T3qz+Gxx~=[jN9PHv]e34+zc4vpY=4w+C/x>'df4|2g%>z[^RXKQ=)IR^JXR-dyKK#-0yOJK+m.I;H7m#=2@}KFh=eVIZEjEdyZJT_obAZHjNYWCxx.bK|{][ Ia$VNXEaU$UTR5T[dm:P%u:! Slide 10: This slide presents Behavioral Segmentation showcasing- Needs And Benefits: Need Based, Benefit Based. "width": "1024" State them here. "name": "BASES FOR SEGMENTING CONSUMER MARKETS", Demographic variable Products segmented on demographic basis Age Toys Sex Clothing, hair dressing, cosmetics, magazines Family size Soap and detergent powder Income Cars, clothing, travel Occupation Books, news papers, magazines Education Household services, land and immovable property Religion Food, class, gift items
"name": "BASES FOR SEGMENTING INDUSTRIAL MARKETS", Slide 4: This slide showcases Objective Of Marketing Segmentation. Product variety marketing.
{ Slide 41: This is a Quotes slide to show something you want to convey. c)Psychological. State them here. "@type": "ImageObject", Mass marketing. Develop profiles of the resulting segments, Develop measures of segment attractiveness, Develop positioning for each target market segment, Develop marketing mix for each target segment, To estimate the level of sales in the market, To develop effective marketing programmes, To contribute towards achieving organisation goals, According to Philip kotler Market Segmentation is the process of sub-dividing the customers into homogenous sub-set of customers. "name": "PSYCHOGRAPHIC SEGMENTATION", { Slide 35: This slide is titled Additional Slides to move forward. Household services, land and immovable property. Slide 21: This slide showcases Purpose Of Market Targeting such as- The main reason an organization uses MARKET TARGETING is to give more power to its brand. "width": "1024"
Objectives Be able to define the three steps of target marketing: market segmentation, target marketing, and market positioning. People in the same demographic group can have very different psychological traits. "width": "1024" They may differ in their wants, resources, locations, buying attitudes and buying practices REQUIREMENTS OF EFFECTIVE SEGMENTATIONIn addition to having different needs, for segments to be practical they should be evaluated against the following criteria MEASURABILITY ACCESSIBILITY SUBSTANTIALITY ACTIONABILITY IDENTIFIABLE UNIQUE NEEDS DURABLE "description": "Family size. A company may decide to operate in one or a few geographical areas or to operate in all areas but pay attention to geographical differences in needs and wants A company can target one or more areas and must be aware of the fact that data according to geographic segmentation may vary due to population shift. Check our Presentation Design Services. Customer-Driven Marketing Strategy: Creating Value for Target Customers 7 Principles of Marketing. ", Different companies vary widely in their abilities to serve different segments of the market. "width": "1024" Who are the culinary tourists? You can view it, SlideTeam has published a new blog titled "Top 10 Templates to Pin-point Results". "@type": "ImageObject", Slide 6: This slide shows Geographic Segmentation- Region, City, Density, Climate. { ", Market consists of buyers differing in one or more ways. "name": "DEMOGRAPHIC SEGMENTATION", Such a group is known as a segment . Clothing, hair dressing, cosmetics, magazines, Household services, land and immovable property. ", You can download the paper by clicking the button above. m/]qpct&0. "@type": "ImageObject", {
"width": "1024" State Your Company Name and get started. Our Market Segmentation Strategy Solutions Complete Powerpoint Deck With Slides enable you to glide along. Product variety marketingMARKETING AREAS Areas of marketing Mass marketing Product variety marketing Target marketing Slide 26: This slide shows Financial Highlights. "width": "1024" Slide 31: This slide shows Why Customers Buy From Us in terms of- Commitment, Innovation, Loyalty, Customer Satisfaction, Quality. "@type": "ImageObject", State financial aspects here. "width": "1024" "@type": "ImageObject", Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. Soap and detergent powder. "@context": "http://schema.org", }, 14 "@context": "http://schema.org", }, 16 "@context": "http://schema.org", Enter the email address you signed up with and we'll email you a reset link. Sorry, preview is currently unavailable. "@type": "ImageObject", "@context": "http://schema.org", State product aspects, features etc. d)Behavioural factors. State here your targets. Demographic factors are the most popular bases for segmenting customer groups. "name": "Market segmentation is the process of dividing the market into several groups and\/or segment(s) based on factors such as", Slide 13: This slide presents Benefits And Importance Of Market Segmentation such as- Market Segmentation Facilitates The Matching Of Products With Consumer Needs, Market Segmentation Facilitates The Selection Of The Most Suitable Market, Utilize The Available Marketing Resources Effectively Target Group Is Identified At The Initial Stage Only, Avoid The Markets Which Are Unprofitable And Irrelevant Promising Segments Only, Advertising Media Can Be More Effectively Used, Market Segmentation Offers Special Benefits To Small Firms. User Or Non User Status: Should we serve heavy users, medium users, light or non users? here. "contentUrl": "https://slideplayer.com/slide/12373097/73/images/1/MARKET+SEGMENTATION.jpg", State process related information, specifications etc. Some of the behaviouristic variables which are taken into consideration by the marketers are PURCHASE OCCASION, BENEFITS, USER STATUS, USAGE RATE, LOYALTY STATUS, READINESS STAGE AND ATTITUDE TOWARD PRODUCT. "contentUrl": "https://slideplayer.com/slide/12373097/73/images/13/PSYCHOGRAPHIC+SEGMENTATION.jpg", ", "@context": "http://schema.org", Slide 45: This is a Newspaper image slide to show important information, events etc. Principles of Marketing This is possibly the most important topic of this entire course. INTRODUCTION All corporate marketing activities have to be necessarily carried out in such a way that they lead to generation of surplus funds. here. Increase marketing effectiveness. You can similarly convert our content to any other desired screen aspect ratio.
8 Identifying Market Segments and Targets. Published byGertrude Bates "@type": "ImageObject", "description": "To identify the suitable customers. }, 17 e) Personal characteristics. Industrial markets can be segmented using many of the same variables used in consumer market segmentation. You can view it, SlideTeam has published a new blog titled "Os 10 Principais Modelos Para Capitalizar No Marketing Do Linkedin". Age. Slide 3: This slide defines what Market Segmentation Is in detail. Income. Target marketing. }, 8 Demographic segmentation divides the market into groups based on demographic variables such as AGE, SEX, FAMILY SIZE, FAMILY LIFE CYCLE, INCOME, OCCUPATION, EDUCATION, RELIGION, RACE, GENERATION, SOCIAL CLASS AND NATIONALITY. b)Demographic. : Nuu:uAsmk\smjsDwk5\}jiWKZUMk>+WzJ!a,Lq0s 7VAKYE-fU\V]XMMg4V_cZC5{Gh]-mW^6zZ1S{O7 ]CKt~cuNY:Yg43t.:BWPi(hwf+YMG} S01 uYYMm4ugg=41JXi} m6fi+moK}l ~;uavXG1mu] vU'-l4{3si,}imY. ", MARKET TARGETTING. Some of the behaviouristic variables which are taken into consideration by the marketers are PURCHASE OCCASION, BENEFITS, USER STATUS, USAGE RATE, LOYALTY STATUS, READINESS STAGE AND ATTITUDE TOWARD PRODUCT. "@context": "http://schema.org", Organizations that sell to consumers and industrial markets recognize that they cannot appeal to all buyers in those markets or at least not to all buyers in the same way. such as- Visioning Exercises, Values Voting, Stakeholder Analysis, SWOT Analysis, Group Strategy & Goal. Don't allow heightened expectations to build. Such a group is known as a 'segment'. }, 2 Organizations also use these method when they want to get an idea of how much of something they will sell. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. Works well with all softwares. ", "name": "GEOGRAPHIC SEGMENTATION", MARKET SEGMENTATION Academia.edu no longer supports Internet Explorer. ", c) Purchasing approaches. Mark specific locations for company growth, market etc. Marketing Management 13 April Customer-Driven Marketing Strategy: Creating Value for Target Customers. Slide 50: This is a Mind Map image slide to show segmentation, information, specifications etc. "@type": "ImageObject", In short, this is a complete package of presentation images having everything you need to make a stunning communication.Bring down the hype with our Market Segmentation Strategy Solutions Complete Powerpoint Deck With Slides. "width": "1024" Slide 56: This is a Magnifier Glass image slide to show information, specifications etc. Slide 28: This slide presents Our Market Research Plan. Well supports Google slides.The stages in this process are demographic segmentation, geographic segmentation, behavioral segmentation, psychographic segmentation, segmentation variables. Segmentation aims to match groups of purchasers with the same set of needs and buyer behaviour. A company may decide to operate in one or a few geographical areas or to operate in all areas but pay attention to geographical differences in needs and wants. "@type": "ImageObject", REFERENCES http://www.buzzle.com/articles/geographic-segmentation.html PRINCIPLES OF MANAGEMENT BY PHILIP KOTLER MARKETING MANAGEMENT BY SHERLEKAR Psychological profiles are often used as a supplement to geographic and demographics when these does not provide a sufficient view of the customer behaviour. Industrial buyers can be segmented geographically or by benefits sought, user status, user rate, loyalty status, readiness state and attitudes. "name": "THANK YOU", { Develop profiles of the resulting segments. "contentUrl": "https://slideplayer.com/slide/12373097/73/images/17/REFERENCES.jpg", Check out our Presentation Design Services. Market consists of buyers differing in one or more ways. Slide 17: This slide shows Purchasing Approaches such as- Purchasing Function Organization, Nature Of Existing Relationship, Power Structure. ", Slide 30: This slide shows Our Elevator Pitch to display- Connectivity Chemistry Creativity Impact Know- How Drive Attention To Detail as the highlighting factors. }, 18 HOW CAN ADVERTISING AND MARKETING COMMUNICATION AGENCIES IN AUSTRALIA EFFECTIVELY USE BIG DATA TO MAXIMIZE ROI ON MARKETING COMMUNICATION PROGRAMS IN FUTURE? Share buttons are a little bit lower. THANK YOU }, 13 Slide 49: This is a Venn diagram slide to show information, specifications etc. To learn more, view ourPrivacy Policy. Location- What geographical areas should we serve? Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. UNIQUE NEEDS. Slide 36: This is Our Mission with Vision and Strategy slide. State comparison, specifications etc. "description": "a)Geographic. Develop measures of segment attractiveness. }, 6 Buyers are too numerous, too widely scattered and too varied in their needs and buying practices. State these aspects here. "name": "Market segmentation is one of the key elements of modern marketing. Just download our designs, and upload them to Google Slides and they will work automatically. "description": "In addition to having different needs, for segments to be practical they should be evaluated against the following criteria. Understand the major. Slide 51: This is a Matrix slide to show segmentation, information, specifications such as- Grow Market share, Market Expansion, Customer Retention, Cross Selling in terms of Customer Quality Index and Price. "@context": "http://schema.org", "@context": "http://schema.org", "contentUrl": "https://slideplayer.com/slide/12373097/73/images/2/INTRODUCTION+All+corporate+marketing+activities+have+to+be+necessarily+carried+out+in+such+a+way+that+they+lead+to+generation+of+surplus+funds..jpg", BY PHILIP KOTLER. Market segmentation is the process of dividing the market into several groups and/or segment(s) based on factors such as a)Geographic b)Demographic c)Psychological d)Behavioural factors Decision Roles: Initiator, Influence, Decider, Buyer, User. Transform your next market segmentation strategy solutions PowerPoint slide deck into an example of great PPT. Industrial buyers can be segmented geographically or by benefits sought, user status, user rate, loyalty status, readiness state and attitudes. Other variables which come into play include. "@context": "http://schema.org", To estimate the level of sales in the market.
}. A Study of Use and Impact of Market Segmentation Practices on Bank Performance: With Special Reference to Commercial Banks in Colombia. "width": "1024" There is no single way to segment a market. Website satisfaction: role of user and website characteristics, Extremely Frequent Behavior in Consumer Research: Theory and Empirical Evidence for Chronic Casino Gambling, Reexamining Market Segmentation: Bifurcated Perspectives and Practices, Multinational Business Review Challenges to Modern Consumer Segmentation in a Changing World: The Need for a Second Step Article information, Segmenting B2B technology markets via psychographics: an exploratory study, Attracting Consumers by Finding out Their Psychographic Traits. "contentUrl": "https://slideplayer.com/slide/12373097/73/images/16/REQUIREMENTS+OF+EFFECTIVE+SEGMENTATION.jpg", }, 11
"width": "1024" Allocation of marketing budget. Develop positioning for each target market segment. If you wish to download it, please recommend it to your friends in any social system. Target marketing has 3 stepsMARKET SEGMENTATION Identify basis for segmenting the market Develop profiles of the resulting segments MARKET TARGETTING Develop measures of segment attractiveness Select the target segments MARKET POSITIONING Develop positioning for each target market segment Develop marketing mix for each target segment "@type": "ImageObject", SlideTeam can give you valuable insights into your industry, products/services, competitors, and customers. "contentUrl": "https://slideplayer.com/slide/12373097/73/images/3/Product+variety+marketing.jpg", Slide 43: This is a Location slide displaying male & female and world map image. ", a) Industrial customer demographics. @*aF6^d*fI7[ CMK$lRnGNh;/Uge=I|j=443K2P]sA=D|Y[RDRB*H%{e "description": "According to Philip kotler Market Segmentation is the process of sub-dividing the customers into homogenous sub-set of customers\u2019\u2019 Segmentation is essentially the identification of subsets of buyers within a market that share similar needs and demonstrate similar buyer behaviour. PSYCHOGRAPHIC SEGMENTATIONIn psychographic segmentation, buyers are divided into different groups based on LIFE STYLE OR MODE OF LIVING OR PERSONALITY CHARACTERISTICS. "@type": "ImageObject", Slide 27: This slide shows Research Results. "contentUrl": "https://slideplayer.com/slide/12373097/73/images/11/DEMOGRAPHIC+SEGMENTATION.jpg", Identify basis for segmenting the market. People in the same demographic group can have very different psychological traits. Slide 2: This is an Agenda slide. }, 15 Slide 40: This is a Financials score slide to state financial aspects etc. MARKET SEGMENTATION According to Philip kotler Market Segmentation is the process of sub-dividing the customers into homogenous sub-set of customers Segmentation is essentially the identification of subsets of buyers within a market that share similar needs and demonstrate similar buyer behaviour. Some older products that we have may only be in standard format, but they can easily be converted to widescreen. "name": "MARKET SEGMENTATION", Religion. "width": "1024" "contentUrl": "https://slideplayer.com/slide/12373097/73/images/9/Market+segmentation+is+the+process+of+dividing+the+market+into+several+groups+and%2For+segment%28s%29+based+on+factors+such+as.jpg", By using our site, you agree to our collection of information through the use of cookies. Slide 37: This is Our Team slide with names, designation and text boxes to fill information. { "contentUrl": "https://slideplayer.com/slide/12373097/73/images/18/THANK+YOU.jpg", This is certainly not the end, as by utilizing this pictorial symphony you can portray related concepts like categorizing, industry classification, target market, market research, competitor analysis, precision marketing etc. We think you have liked this presentation. "contentUrl": "https://slideplayer.com/slide/12373097/73/images/4/Target+marketing+has+3+steps.jpg",
"@type": "ImageObject", Slide 54: This slide shows Process Flow with text boxes. ", here. "description": "Organizations that sell to consumers and industrial markets recognize that they cannot appeal to all buyers in those markets or at least not to all buyers in the same way. "description": "PRINCIPLES OF MANAGEMENT. All Rights Reserved. 7- 1 Copyright 2012Pearson Education, Inc. Publishing as Prentice Hall i t s good and good for you Chapter Seven Customer-Driven Marketing Strategy: Chapter 7- slide 1 Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Seven Customer-Driven Marketing Strategy: Creating Value. GEOGRAPHIC SEGMENTATIONGeographic segmentation divides the market into different geographical units such as NATIONS, STATES, REGIONS, COUNTRIES, CITIES or NEIGHBORHOODS. Design ( On the top bar) -> Page Setup -> and select "On-screen Show (16:9) in the drop down for "Slides Sized for". here. Learning Goals Learn the three steps of target marketing, market segmentation, target marketing, and market positioning Understand the major bases for. Slide 44: This slide showcases a Timeline to show milestones, important highlights etc. "@context": "http://schema.org", Sultan Ahmed You would be able to answer the following questions after reading. State these aspects here. The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics is called Segmentation. Other variables which come into play include a) Industrial customer demographics b) Operating characteristics c) Purchasing approaches d) Situational factors e) Personal characteristics
"@type": "ImageObject", Slide 23: This slide shows Product Positioning with the following points- Packaging, Product Features, Competitor Claims, IMC Mix, Pricing, Retailer Mix, Word Of Mouth, Media Reviews. "@type": "ImageObject",
You can view it. ", Some of the behaviouristic variables which are taken into consideration by the marketers are PURCHASE OCCASION, BENEFITS, USER STATUS, USAGE RATE, LOYALTY STATUS, READINESS STAGE AND ATTITUDE TOWARD PRODUCT.