Polls and surveys are excellent opportunities for tech companies to get valuable, timely feedback and learn more about their audience. As Cisco CMO Karen Walker wrote, Predictions say digital disruption will replace nearly four out of the top 10 industry leaders within five years. in people helped on Twitter per week! When you talk to people one-on-one in such a public forum, it helps them feel heard and encourages positive feelings toward your business from everyone looking on. These are the people you create products for, and theyre the ones potential customers will listen to when they conduct research. When GoPro and REI launched the HERO4 camera together from REIs Seattle store, they made it into a. which generated 504 user comments with product and integration questions, accessory recommendations, general excitement and more. Interact. WebFX 1995-2022 | Celebrating 25+ Years of Digital Marketing Excellence, Call Toll Free: 888-601-5359 Privacy & Terms of Use Sitemap. Ask yourself what kind of unique value are they looking for you to provide? .css-7f3d9a{font-weight:600;}Paul HermanJune 30, 20224 min read.
(I talk about this more in my 3 Key Ingredients for a Successful Social Media Strategy post), Ideas for GIFS: Product demos, clips from videos and original animations. Respond to mentions, answer questions, reply to comments. Where are they investing their social efforts?, Gartner research finds that when B2B buyers are considering a purchase they spend only 17% of that time meeting with potential suppliers and 27% researching independently online. Create customized, powerful AI text classification models easily without coding. , the company is able to automatically publish social content at the times proven to generate engagement. Thankfully, WebFX is here to help. If the thought of doing a lot of live vidoes feels overwhelming, I recommend checking out OneStream Live, where you can go live or schedule recorded video streams to 40+ social media platforms at once. All on the only Unified-CXM platform. IBM also takes advantage of nearly every feature LinkedIn has to offer. Technology is supposed to make life easier for your business and your customers. Here are a few examples. Spending lots of time training new hires just slows things down. The brand launched its global account in 2014four years after Instagrams launchwith a calculated approach: Highlight amazing stories from people who use Microsoft technology to explore their passions and create change.
When choosing your images, be sure to pick ones that illicit emotion, preferably positive onesalthough some slightly negative ones can work if used sparingly. This webinar shares the tactics I only teach to my consulting clients and is all insights, no fluff. Request a demo of Sprout Social to get started. Here are the top five social takeaways for tech companies today, complete with real-world examples. Sorry, no results have been found, please try other search criteria. In many cases, the reviews will be good. To get started with us, call888-601-5359orcontact us onlinetoday! Sprinklr's AI played a crucial role yet again in measuring CMO's personal sentiment.
Seems obvious, right? It generated over 5.8K Pins. My favorite email marketing tool is ConvertKit. When Dellran their first GIF-centered email campaign, they received a: Are you impressed, or nah? As your business grows and more users begin using your products, theres a lot of moving parts to keep track of. All Rights Reserved. 7 Types of Content Every Tech Company Should Be Sharing on Social, Social media for tech companies, the right way. Sprouts Facebook community page helps generate excitement around each live event and the conversations with members are oftentimes the inspiration behind new topics.
Depending on business and consumer needs, Sprout users can now choose either the customer care, marketing, e-commerce or content discovery templates. If you want more ways to spark conversations, here are 60 social media post ideas for tech companies that you can start using ASAP. Using Brand Keywords, businesses can separate messages about broader marketing efforts from support-related ones. Data from the Sprout Social Index, Edition XV: Empower & Elevate, notes that nearly half of consumers join private communities so they can engage with brands directly. Page Speed & Core Web Vitals Optimization, Channel Partner Sales Pipeline Management, 1. With Sprout, Twilio team members have and can log into the Sprout dashboard via web, iPhone, iPad or Android apps 24/7/365. Live video is great. As a result, the brand saw a four-point lift in recall and a seven-point lift in purchase consideration. Deliver a positive experience thats true to your brand no matter where your customers go digitally.
But as these tech brands prove, you just have to find creative ways to share your message and engage your audience. The brand even mobilized partners to help spread the word, giving them unprecedented access to campaign assets such as marketing training courses and digital playbooks. Build on-brand, shareable digital presentations that update with real-time data automatically. Copyright 2022 Sprout Social, Inc. All Rights Reserved. This broad network required a social solution that allowed them to communicate, collaborate and leverage social during industry events and travel. Deliver seamless customer service experiences across 30+ digital channels, Leverage a unified view of the customer to help you protect, grow, and manage your brand, 30+ channels of AI-powered analysis, prediction & suggestionsin one place, Manage customer care on 30+ digital channels from one AI-powered platform, Consolidate all of your social media needs on the only unified social suite, Streamline case handling to reduce costs and accelerate time-to-resolution, Create a frictionless service experience no matter which channel customers use, Deliver customers to the right agentsso you can reduce cost-per-interaction.
Topics such as Which tech era do you belong in? or Which type of BLANK is your company? are some fun examples but I recommended brainstorming other options with your team. Many of your customers would probably be interested to learn more about how your products work and what goes into the technology design process.
An error occurred when getting the results. Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions. Buyers want to make sure theyre making the right recommendation or decision for their business, but the sheer volume of marketing technology available today complicates the evaluation process.
Not only that, the group presents an opportunity to cross-promote other content, like Sprouts monthly. Ideas: Pull a direct quote from an article, blog or analyst and paste it on an image, ask for an expert opinion or provide your own provocative insight on the subject. With growing adoption and consumer interest, Sprout wanted to make it simple for users to get started. Sharing content that encourages audience feedback not only increases your average engagement rate, it makes your audience feel heard, appreciated and increases the likelihood of sharing.
For Evernote, this meant that their team saw an 80% increase in people helped on Twitter per week! The whole point of social media is connection. 33 products.
Download the Sprout Social app for Android in the Google Play Store. As a tech company, your customers rely on your products to solve complex technical challenges. Sprouts own community Facebook group gives a direct line to its audience. Bianca is a Social Media Strategist and Consultant on a mission to empower business owners to use their authentic voice to increase brand visibility and stand out on social media. Here are seven key trends your brand should keep an eye on. gives a direct line to its audience. Read on to learn more, and then consider partnering with WebFX the digital marketing agency with over 25 years of experience to get even more help with your social media marketing. Sprouts Facebook community page helps generate excitement around each live event and the conversations with members are oftentimes the inspiration behind new topics. 51% of marketers reportacquiring a better quality of customerthrough influencer marketing. No matter what sector your tech company falls under, its important to stay on top of industry and consumer trends, and pull those insights into your social strategy. You can pump out content all day long, but if it isnt what users are interested in, none of them will engage with you. Ideas: Quiz the audience on their industry knowledge, ask them to vote for their favorite product, campaigns, product/service suggestions and opinions on industry happenings. Your videos can be about a lot of things, from product tutorials to team member introductions.
Leveraging these bots for the incredible tool that they are removes the burden of time-consuming tasks and allows you to better serve your customers in ways that matter most. Not only that, the group presents an opportunity to cross-promote other content, like Sprouts monthly YouTube Live series that hosts expert speakers in the social media industry.
The IT company uses its page to share company developments, sneak peeks at new products, and stories from its employees. Most of these companies are B2B, and dont always have the available options or accessibility to customers that B2Cs have. Social is where. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sometimes people will use Facebook or Twitter as a platform for talking about their experience with your business, and youll want to be ready when they do. With the right tools and an effective social strategy, companies can simplify business operations while driving success. This campaign pulls back the curtain and helps people see how Cisco is actually making a difference across the world. With social media listening, tech brands can identify influencers in the industry to partner with and make your marketing messages soar., Adaptability is a must in the tech space. Rather than having to wait for people to find it organically through Google, you can present it to a ready-made audience that can start driving up traffic to your page immediately. Doing this preliminary work is a golden opportunity to stand out and get ahead of your competition. Let your audience know how youre contributing to a better world, give them the tools they need to do the same, and ask them to share their own stories. For example, one hashtag could be specifically for employees, one could be specifically for an ongoing campaign, or you can create one and run a contest with your fans. GE was one of the first brands to use Facebook Live for a major event. Something about the motion and the colorful graphics makes it hard to look away.
If they dont see it coming, its more likely to stand out amid the noise and yield higher engagement. You should then frame those discussions through interesting social media conversations starters. If they run into a bug or problem, efficiency in your customer response is critical.
Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems. Another social media strategy for tech companies is to point users toward your other marketing outlets. In addition to using Sprouts Smart Inbox to track all received messages, brands often rely on the Sent Messages report to spotlight which responses perform best.
The takeaway: Highlight your company culture. Whenever you publish a new blog post, you can simply post it on your social media.
Live video is THE HOTTEST thing in social media right now.
To take advantage of how much social media lets you connect with your audience, you have to engage with them. notes that nearly half of consumers join private communities so they can engage with brands directly.
Discover what your audience is talking about. Learn more. Video is good. But since were talking about social media marketing for tech companies, I advise you to stick with educational and informativewith a dash of humor. For that reason,infographicsare a great social media strategy for tech companies. Going live shows brand personality by putting a face (or voice) to the business, which is extremely important, especially for companies that dont sell directly to the customer. Youd be surprised. Quick, painless onboarding frees up community managers to focus more time on engaging their audience and delivering exceptional customer experiences for its many users.
What are they doing to stand out from the crowd? Sprout Social is designed to help your business improve every aspect of its social strategy. With over three million followers, IBM was named one of the most influential tech brands on LinkedIn. The company uses the #NeverBetter hashtag to share real stories about how its making a difference in peoples lives. As for which platforms you use, youll want to assess who your target audience is and which social media platforms they use the most frequently. Your email address will not be published. Theyre quick, simple to do and extremely shareable. It also lets your audience engage with you, weigh in and participate in the conversationin real time. If the image doesnt draw you in or make you take a second look, leave it where it is and keep looking. This post, for example, teaches people how to inflate a balloon using vinegar, baking soda, and a plastic bottle. Get out of your comfort zone and try new platforms. Their first story, for instance, introduces Laila Ghambari, a barista who uses Skype to share her skills with entrepreneurs across the world. If youre surprised this made the list youve either been living under a rock or youre in denial. We can optimize every aspect of social media for tech companies, from your posting schedule to yourpaid ads. Not only can this help you generate fresh tech company social media ideas, it can help users feel heard and invested in. WebFX did everything they said they would do and did it on time! Competition in the tech space is high and customer care is one of the best ways to differentiate your brand from your competition. See how tech companies are driving CX innovation with our benchmarking report. Cloudera, an enterprise cloud data company, helps some of the worlds largest and most forward-thinking businesses sort out their data engineering, data warehousing, machine learning and analytics needs. Whether you set up a Twitter poll or simply post an open-ended question that people respond to in the comments, social media can be a great tool for gauging peoples interests. Enter your best email below to get the next one. At any rate, you certainly have no shortage of options to choose from. One of the first places that research will lead them is social media. Social can help make your business more approachable, build new relationships and inspire customer loyalty.. TikToks popularity is increasing and, with it, the untapped potential to reach future customers. But again, not surprised. Even if you dont think a certain network is right for your brand, try brainstorming unique ways to get your message across. General comments and questions arent the only things you should respond to on social media. Twitter polls are a great way for a technology brand to engage their audience (see example below). 4 robust product suites. This one, for instance, generated over 3.2K Pins. So, if you dont use it for that purpose, all the resources you devote to it are going to waste.
The world's leading digital-first, proactive customer experience solution. When you connect with just a segment of the 2.9 billion social media users, the impact can be astronomical. Give customers a common cause to rally around. But when you have social media, you can make the job much easier for yourself. Sprouts Engagement report makes it easy to determine peak hours, informing companies on when increased vigilance is necessary to accommodate customer inquiries. With the average user spending28% of their Internet timeon social media platforms, you cant afford to miss out on adding social media to your marketing strategy. Her expertise is helping businesses build simple, yet effective social media strategies that align with their unique business goals.
(I talk about this more in my 3 Key Ingredients for a Successful Social Media Strategy post), Ideas for GIFS: Product demos, clips from videos and original animations. Respond to mentions, answer questions, reply to comments. Where are they investing their social efforts?, Gartner research finds that when B2B buyers are considering a purchase they spend only 17% of that time meeting with potential suppliers and 27% researching independently online. Create customized, powerful AI text classification models easily without coding. , the company is able to automatically publish social content at the times proven to generate engagement. Thankfully, WebFX is here to help. If the thought of doing a lot of live vidoes feels overwhelming, I recommend checking out OneStream Live, where you can go live or schedule recorded video streams to 40+ social media platforms at once. All on the only Unified-CXM platform. IBM also takes advantage of nearly every feature LinkedIn has to offer. Technology is supposed to make life easier for your business and your customers. Here are a few examples. Spending lots of time training new hires just slows things down. The brand launched its global account in 2014four years after Instagrams launchwith a calculated approach: Highlight amazing stories from people who use Microsoft technology to explore their passions and create change.
When choosing your images, be sure to pick ones that illicit emotion, preferably positive onesalthough some slightly negative ones can work if used sparingly. This webinar shares the tactics I only teach to my consulting clients and is all insights, no fluff. Request a demo of Sprout Social to get started. Here are the top five social takeaways for tech companies today, complete with real-world examples. Sorry, no results have been found, please try other search criteria. In many cases, the reviews will be good. To get started with us, call888-601-5359orcontact us onlinetoday! Sprinklr's AI played a crucial role yet again in measuring CMO's personal sentiment. Seems obvious, right? It generated over 5.8K Pins. My favorite email marketing tool is ConvertKit. When Dellran their first GIF-centered email campaign, they received a: Are you impressed, or nah? As your business grows and more users begin using your products, theres a lot of moving parts to keep track of. All Rights Reserved. 7 Types of Content Every Tech Company Should Be Sharing on Social, Social media for tech companies, the right way. Sprouts Facebook community page helps generate excitement around each live event and the conversations with members are oftentimes the inspiration behind new topics. Depending on business and consumer needs, Sprout users can now choose either the customer care, marketing, e-commerce or content discovery templates. If you want more ways to spark conversations, here are 60 social media post ideas for tech companies that you can start using ASAP. Using Brand Keywords, businesses can separate messages about broader marketing efforts from support-related ones. Data from the Sprout Social Index, Edition XV: Empower & Elevate, notes that nearly half of consumers join private communities so they can engage with brands directly. Page Speed & Core Web Vitals Optimization, Channel Partner Sales Pipeline Management, 1. With Sprout, Twilio team members have and can log into the Sprout dashboard via web, iPhone, iPad or Android apps 24/7/365. Live video is great. As a result, the brand saw a four-point lift in recall and a seven-point lift in purchase consideration. Deliver a positive experience thats true to your brand no matter where your customers go digitally.
But as these tech brands prove, you just have to find creative ways to share your message and engage your audience. The brand even mobilized partners to help spread the word, giving them unprecedented access to campaign assets such as marketing training courses and digital playbooks. Build on-brand, shareable digital presentations that update with real-time data automatically. Copyright 2022 Sprout Social, Inc. All Rights Reserved. This broad network required a social solution that allowed them to communicate, collaborate and leverage social during industry events and travel. Deliver seamless customer service experiences across 30+ digital channels, Leverage a unified view of the customer to help you protect, grow, and manage your brand, 30+ channels of AI-powered analysis, prediction & suggestionsin one place, Manage customer care on 30+ digital channels from one AI-powered platform, Consolidate all of your social media needs on the only unified social suite, Streamline case handling to reduce costs and accelerate time-to-resolution, Create a frictionless service experience no matter which channel customers use, Deliver customers to the right agentsso you can reduce cost-per-interaction.
Topics such as Which tech era do you belong in? or Which type of BLANK is your company? are some fun examples but I recommended brainstorming other options with your team. Many of your customers would probably be interested to learn more about how your products work and what goes into the technology design process.
An error occurred when getting the results. Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions. Buyers want to make sure theyre making the right recommendation or decision for their business, but the sheer volume of marketing technology available today complicates the evaluation process.
Not only that, the group presents an opportunity to cross-promote other content, like Sprouts monthly. Ideas: Pull a direct quote from an article, blog or analyst and paste it on an image, ask for an expert opinion or provide your own provocative insight on the subject. With growing adoption and consumer interest, Sprout wanted to make it simple for users to get started. Sharing content that encourages audience feedback not only increases your average engagement rate, it makes your audience feel heard, appreciated and increases the likelihood of sharing.
For Evernote, this meant that their team saw an 80% increase in people helped on Twitter per week! The whole point of social media is connection. 33 products.
Download the Sprout Social app for Android in the Google Play Store. As a tech company, your customers rely on your products to solve complex technical challenges. Sprouts own community Facebook group gives a direct line to its audience. Bianca is a Social Media Strategist and Consultant on a mission to empower business owners to use their authentic voice to increase brand visibility and stand out on social media. Here are seven key trends your brand should keep an eye on. gives a direct line to its audience. Read on to learn more, and then consider partnering with WebFX the digital marketing agency with over 25 years of experience to get even more help with your social media marketing. Sprouts Facebook community page helps generate excitement around each live event and the conversations with members are oftentimes the inspiration behind new topics. 51% of marketers reportacquiring a better quality of customerthrough influencer marketing. No matter what sector your tech company falls under, its important to stay on top of industry and consumer trends, and pull those insights into your social strategy. You can pump out content all day long, but if it isnt what users are interested in, none of them will engage with you. Ideas: Quiz the audience on their industry knowledge, ask them to vote for their favorite product, campaigns, product/service suggestions and opinions on industry happenings. Your videos can be about a lot of things, from product tutorials to team member introductions.
Leveraging these bots for the incredible tool that they are removes the burden of time-consuming tasks and allows you to better serve your customers in ways that matter most. Not only that, the group presents an opportunity to cross-promote other content, like Sprouts monthly YouTube Live series that hosts expert speakers in the social media industry.
The IT company uses its page to share company developments, sneak peeks at new products, and stories from its employees. Most of these companies are B2B, and dont always have the available options or accessibility to customers that B2Cs have. Social is where. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sometimes people will use Facebook or Twitter as a platform for talking about their experience with your business, and youll want to be ready when they do. With the right tools and an effective social strategy, companies can simplify business operations while driving success. This campaign pulls back the curtain and helps people see how Cisco is actually making a difference across the world. With social media listening, tech brands can identify influencers in the industry to partner with and make your marketing messages soar., Adaptability is a must in the tech space. Rather than having to wait for people to find it organically through Google, you can present it to a ready-made audience that can start driving up traffic to your page immediately. Doing this preliminary work is a golden opportunity to stand out and get ahead of your competition. Let your audience know how youre contributing to a better world, give them the tools they need to do the same, and ask them to share their own stories. For example, one hashtag could be specifically for employees, one could be specifically for an ongoing campaign, or you can create one and run a contest with your fans. GE was one of the first brands to use Facebook Live for a major event. Something about the motion and the colorful graphics makes it hard to look away. If they dont see it coming, its more likely to stand out amid the noise and yield higher engagement. You should then frame those discussions through interesting social media conversations starters. If they run into a bug or problem, efficiency in your customer response is critical.
Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems. Another social media strategy for tech companies is to point users toward your other marketing outlets. In addition to using Sprouts Smart Inbox to track all received messages, brands often rely on the Sent Messages report to spotlight which responses perform best.
The takeaway: Highlight your company culture. Whenever you publish a new blog post, you can simply post it on your social media.
Live video is THE HOTTEST thing in social media right now.
To take advantage of how much social media lets you connect with your audience, you have to engage with them. notes that nearly half of consumers join private communities so they can engage with brands directly.
Discover what your audience is talking about. Learn more. Video is good. But since were talking about social media marketing for tech companies, I advise you to stick with educational and informativewith a dash of humor. For that reason,infographicsare a great social media strategy for tech companies. Going live shows brand personality by putting a face (or voice) to the business, which is extremely important, especially for companies that dont sell directly to the customer. Youd be surprised. Quick, painless onboarding frees up community managers to focus more time on engaging their audience and delivering exceptional customer experiences for its many users.
What are they doing to stand out from the crowd? Sprout Social is designed to help your business improve every aspect of its social strategy. With over three million followers, IBM was named one of the most influential tech brands on LinkedIn. The company uses the #NeverBetter hashtag to share real stories about how its making a difference in peoples lives. As for which platforms you use, youll want to assess who your target audience is and which social media platforms they use the most frequently. Your email address will not be published. Theyre quick, simple to do and extremely shareable. It also lets your audience engage with you, weigh in and participate in the conversationin real time. If the image doesnt draw you in or make you take a second look, leave it where it is and keep looking. This post, for example, teaches people how to inflate a balloon using vinegar, baking soda, and a plastic bottle. Get out of your comfort zone and try new platforms. Their first story, for instance, introduces Laila Ghambari, a barista who uses Skype to share her skills with entrepreneurs across the world. If youre surprised this made the list youve either been living under a rock or youre in denial. We can optimize every aspect of social media for tech companies, from your posting schedule to yourpaid ads. Not only can this help you generate fresh tech company social media ideas, it can help users feel heard and invested in. WebFX did everything they said they would do and did it on time! Competition in the tech space is high and customer care is one of the best ways to differentiate your brand from your competition. See how tech companies are driving CX innovation with our benchmarking report. Cloudera, an enterprise cloud data company, helps some of the worlds largest and most forward-thinking businesses sort out their data engineering, data warehousing, machine learning and analytics needs. Whether you set up a Twitter poll or simply post an open-ended question that people respond to in the comments, social media can be a great tool for gauging peoples interests. Enter your best email below to get the next one. At any rate, you certainly have no shortage of options to choose from. One of the first places that research will lead them is social media. Social can help make your business more approachable, build new relationships and inspire customer loyalty.. TikToks popularity is increasing and, with it, the untapped potential to reach future customers. But again, not surprised. Even if you dont think a certain network is right for your brand, try brainstorming unique ways to get your message across. General comments and questions arent the only things you should respond to on social media. Twitter polls are a great way for a technology brand to engage their audience (see example below). 4 robust product suites. This one, for instance, generated over 3.2K Pins. So, if you dont use it for that purpose, all the resources you devote to it are going to waste.
The world's leading digital-first, proactive customer experience solution. When you connect with just a segment of the 2.9 billion social media users, the impact can be astronomical. Give customers a common cause to rally around. But when you have social media, you can make the job much easier for yourself. Sprouts Engagement report makes it easy to determine peak hours, informing companies on when increased vigilance is necessary to accommodate customer inquiries. With the average user spending28% of their Internet timeon social media platforms, you cant afford to miss out on adding social media to your marketing strategy. Her expertise is helping businesses build simple, yet effective social media strategies that align with their unique business goals.