Why sound like a stiff corporate welcome packet when you dont have to? Theyll use the About Us page to determine if they share core values with the business and to decide if they want to shop with the business or not. If youre looking for something new, youre in the right place. It showcases the background of your company, and takes your customer on the journey that has led to your business. Volusion is the easiest way to build your own online store. 4oceans plastic crisis mission is such a key part of why it creates accessories and apparel, it divides its About Us page into completely separate sections that go in depth on its operations, the Osborne Reef, and its impact on the environment. We believe passionately in great bargains and excellent service, which is why we commit ourselves to giving you the best of both. Is your website content costing you sales? To counter that, Allbirds uses simple copy and puts a face with a name by including images of its founders. Your about page introduces you to your customers. People find it easier to connect with human beings, so allow the personality of your crew to shine through the About Us page. Consider the stats you can use on your About Us page to make a point about your company mission or to quantify your impact as a business. After that, we encourage you to read the rest of the article. Plus, Magic Spoons copy is relatable to its audience. All of the About Us page examples we have mentioned in this article were not created from an About Us page generator, but were designed by teams of people who wanted to showcase something special about their business. Choose a free template and get started with a 14-day free trial. These can be a great stop gap for a new business but there is nothing better than to create your own unique About Us page that is distinct to your business. One of the best parts of Buck Masons About Us page? While you dont technically need an About Us page, its definitely a good idea. As you can see, there are a variety of About Us templates and generators you can use to quickly set up your About page.. The biggest takeaway from BOOM!s approach to its About Us page is that it sets a See Our Products CTA above the fold. Do you want to create your own online store?
You should take the time to do this too. In Shopifys customer trust research, we found that shoppers navigate to an About Us page to learn more about the brand and the people behind the products. Bossy Cosmetics About Us page takes a more traditional approach, with plenty of text. When using a website builderto create your website, the About Us page is one of the first supporting pages youll likely design, regardless of the industry youre in. If you can, you should mix up the media on your About Us page to add variety and break up the text in your page design. Thats exactly what Magic Spoona brand that creates healthy cereals for grownupsdoes with the introductory paragraph on its About Us page. Dont wait. At first glance, you get the impression of the company values through imagery and a clear mission statement. The MVMT About Us page makes use of sections to tell different parts of its story.
Scroll further and youre met with a founder's story, told in the third person. One of the best ways to use your About Us page is to illustrate your brands value proposition. Below is a quick summary of the 5-part strategy to creating a great About Us page, or you can watch this quick two-minute video for some great insight into each tip: Although ecommerce has some incredible benefits, like convenience, efficiency and ease of access, two areas it doesn't naturally excel are warmth and personability. If you prefer visual graphics over lengthy texts, you should take a look at Huge Inc. and how they have managed to design their About Us page. Use the following steps to craft a narrative for business: Youd also want to include the following elements in your About Us page to communicate your brands reason for existing to customers: Take the visitors on your website to a trip down memory lane, and give them an insight to the history behind your store. We've created a sample About Us template designed to work well for virtually any online store, blog, or website. It also showcases stories about inspiring people from the outdoors scene, such as the story behind Mark Engler, a legendary fishing guide in the Colorado/New Mexico area. Add ingredients that showcase what makes your brand great. Your business model or how your products are sourced/manufactured. Iya Foods effectively adds images, its social media links, and even the notable publications its been featured in, giving it plenty of credibility. By using our website, you agree to our privacy policy. The page continues to explain Mailchimps company culture. Dont forget to include a CTA or contact form on your About Us page. We will look at some inspiring About Us template examples to help you write your first one. Hello and welcome to [SHOP NAME], the place to find the best [PRODUCTS CATEGORY NAME] for every taste and occasion. Share struggles, a-ha moments, and the key parts of the journey that got your brand where it is today. Putting a face to your brand helps to humanize it, communicate your company culture, and shine a light on the people who power your business. Use one of the three methods above to write a perfect summary of your brand's history, mission, and goals, and start turning browsers into loyal customers.
Ghostly Ferns The Playful About Us Page, 8. So we decided to simplify things a bit for you. When website visitors visit the brands About Us page, they get all the information they need to determine whether to engage with the company or not. Describe the future for your company or state its mission and goals. Find a niche or business idea and get started, Practical steps for starting a business from scratch, Learn the 11 steps to starting a business, Start a business selling in-demand products, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about dropshipping and how it works. And its About Us page does a great job of walking us through exactly how it does this by: Once youre clear on your product offering, using a combination of different types of visuals can do a lot to drive the point home. An About Us Page is a page on your website that tells your readers all about you. Oberlo uses cookies to provide necessary site functionality and improve your experience. But beyond mouth-watering meat, Wild Fork sells peace of mind as a healthy meat alternative for health-conscious consumers. If you'd rather use a text-based template, there's one below. Press mentions, awards, and other wins are common examples of milestones that can be used to help tell the middle of your story. A well-built infographic might help visitors remember about you or your business better than any amount of words. Is there anything else youd like to know more about and wish was included in this article? A good About Us page doesnt just tell the story behind a companyit shows it. What matters is that your brand is relatable to its target audience and meets them where theyre at. Log in to your Shopify admin dashboard and click on Online store from the left hand side menu. It includes a detailed description covering all aspects of your business and you as an entrepreneur. 
You can even choose to present your history to your viewers in the form of a timeline, which allows you to display a large amount of information in a visually engaging manner. Wild One does this by offering a referral discount. If youre genuinely stuck on an About page, you may be tempted to use a paid or free About page generator. 21 Best About Us Page Examples and How to Write One, The Ultimate Guide to Dropshipping on Shopify, How to Source Products to Sell Online- Top Apps + Tricks, How to Create Your Shipping Policy (With a Template and Examples), The 13 Best Dropshipping Suppliers in 2022, Amazon Dropshipping Guide- How To Dropship on Amazon (2022), How to Write a Return Policy (Template Included), AliExpress Dropshipping- How to Dropship From AliExpress, Emotional Persuasion 101- What It Is, Why It Matters and How to Use It, 4 Ecommerce Conversion Killers Hurting Your Sales, How to write an About Us page, step by step, Ecommerce About Us page examples and templates by Oberlo, Home Business Ideas You Can Start on the Side, Things to Make and Sell: The Business of DIY, Print-On-Demand Services for Selling Your Own Custom Products, How to Find a Manufacturer or Supplier for Your Product Idea, T-Shirt Templates and Mockups For Your Clothing Line, How Compound Studio Builds Successful Brands From Scratch, How These Britney SpearsApproved Toilet Paper Earrings Went Viral (Again), Shopify Shipping Introduces Included Shipping Insurance, 10 Lessons Learned From Troubadours 10 Years in Business, The 20+ Best Paid and Free Content Creation Tools for Online Businesses, The Tampon Shortage of 2022 and What Consumers Are Doing About It, The 17 Best Shopify Apps for Clothing Stores in 2022. Cotopaxi takes this approach by explaining the personal relevance the brand name has for its founders, before continuing to tell the rest of their story through the actions theyve taken in building the business and pursuing their cause. We now serve customers all over [place, ie: the US, the world, the Austin area], and are thrilled to be a part of the [adjective, ie: quirky, eco-friendly, fair trade] wing of the [industry type, ie: fashion, baked goods, watches] industry. About Us content is a way for customers to learn about you and create a sense of trust in your brand.
Do you have any questions about writing an About Us page? If youre strapped for time or just cant find the words, hire a copywriter. Given how much they do, your About Us page is just about the last page you'd want to leave blank. The company prides itself in making ecommerce easier for everyone. An About Us Page is a page on your website that tells your readers all about you. Almost there: please enter your email below to gain instant access. Always Creative The Minimalist About Us Page.
For instance when the company was rated #4 in the American Customer Satisfaction Index for Customer Satisfaction in 2004, or when they became the first major company to accept bitcoin as a form of payment in 2014, or in 2018 when they introduced augmented reality to their shopping app for Android users using Googles ARCore technology. As a brand that sells loungewear, Lunya puts craftsmanship at the forefront of what makes it different. Click on Add page, create your content there, and name the page 'About. Save the page and then add it to your menu. The fact that the publication had 7.5 million subscribers last year only adds to the trust they have, leading to more readers in the future. 
This is often accomplished with an illustration or infographic that presents your business model in an easy-to-digest manner, like this one used by Taaluma Totes that explains how it sources materials for its products and how donations help support the country of origin. We've created an automatic About Us Page Generator tool that will give you short, medium, and long versions of About Us page text that you can copy and paste directly onto your website. As your users scroll to the end, consider how valuable the real estate at the bottom of your About Us page is. Your About page can be about your audience just as much as it is about your brand. Explain your business model or how your products are made. Think of the three things your target audience values most. Introduce the problem that caused you to act. , your aim, and maybe something about your future goals too. That is why theyve created a clever interactive timeline that summarizes all the milestones the company has experienced in their About Us page. Just like Wild Fork, dont be afraid to mix and match visual elements to come up with an About Us page that captures attention in a way thats unique to your brand. Overstock The Timeline About Us Page, 5. Mention how your company is pursuing its objectives and the pain points you intend to address. Or maybe you would like to add a cool video about how your business was created, or about your story and let it speak for itself.
Why? It kicks off with an overview of the founders story, showcasing their 20 years of experience in web design and email. Share details of how your business is pursuing its purpose and the milestones youve hit. Describe the problem that called you (the main character) to act. Here, you can show them where, how, and when you started, and everything your business has accomplished on the way. 8 Best About Us Pages Examples to Inspire You, 1. 
We always keep an eye on the latest trends in [PRODUCTS CATEGORY NAME] and put our customers wishes first. The New York Times shares a lot of information on its website about page, and this includes numbers relating to their staff and readership. Use Lunyas approach for inspiration. As an important part of your website your About Us page can set you. When a visitor wants to learn more about you or your business, the About page is the page theyll look for. Pictures of your customers using your product, Interactive timelines that show company milestones, Dynamic pictures of real people wearing its apparel, A short blurb on how it started and its team, Adding visual infographics of its meats farm-to-fork journey, Including pictures of its best cuts of meat, Clearly stating the benefits of its product (convenience, variety, freshness). Where you source the materials for your product (e.g., manufacturing in a specific country or by providing jobs to a certain community). Get free online marketing tips and resources delivered directly to your inbox.
The best About Us pages accomplish their goals through telling a story about a brand. These summaries help showcase Yetis unique qualities and earn trust with potential customers. in Austin, Texas. Their page shows how important it is for them to talk about their mission to help people start, run, and grow a business. Yeti takes storytelling to another level on its About page. We pick up our phones, or open up . It tells her story in the format of a condensed autobiography before refocusing on the reader with a section aptly titled Which brings me to you.. 40 Colori is a great model for About Us pages for small businesses. That makes sense considering it sells responsibility farmed meat. Its a departure from the copy-driven pages we covered above, but it works in the favour of WP Standard as a brand of few words, or for brands that want to say a lot by saying very little. The clearer you can explain what you dothe problem your product solvesthe better off youll be. Another option is to use the About Us page templates above. We dont even notice it anymore. Communicate the story of your business and why you started it. Ask them in the comments! This can include the products or services you are offering, how you came into being as a business, your mission and vision, your aim, and maybe something about your future goals too. Yeti tells its story. Here are some free templates, samples, and example About Us pages to help your ecommerce store stand out from the crowd. How you cut out the middleman and pass the savings on to customers. A special offer at the end can help with that. Overstock feels that their visitors want to consume this information and uses their About Us page for that. Some other inspiring templates to check out are: However, a story is just the start. Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling. We hate SPAM and promise to keep your email address safe. This can include the products or services you are offering, how you came into being as a business, your. 
With their unique designs, they have managed to create a link with Brooklyn, where the company was founded, while condensing their information into visualized diagrams. Its safe to assume this approach does a solid job of redirecting traffic to where it matters: its product pages. Huge Inc. manages to get across all their messages through some nifty artwork. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopifys powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales, Sell your products wholesale to retailers from across the US, Reach buyers in new markets with international selling tools, Get paid faster, avoid monthly fees, and manage your finances. As a core value to their business, their About Us page is focused around this global team and the productivity that they bring to the company. The essence of a brand can be found in the feelings and meaning its name evokes. Do the same and your About Us page has already done half its job. Wild One does a great job of weaving the notion of simplicity throughout its copy and brand images. Instead, the story is told through a video, imagery, and sparse copy that summons the idea of resilience, exploration, and embracing the essential. In contrast to a landing page, your About Us page is the ideal place to accommodate a number of objectives: Your About Us page is going to be about you, but that doesnt mean you cant borrow some ideas from others, especially when it comes to structure and design. Describe the customers or the cause that your business serves.
Dont ignore your CTA as a key part of your About Us page that can add to your brand identity. We want to be [STATE YOUR MISSION GOING FORWARD]. We started as a small business in [NAME OF CITY/COUNTRY/YEAR OF ORIGIN], and our aim is to continue providing our customers with products that keep them happy, at prices that keep them happy. If you have any questions or comments, please don't hesitate to contact us. It explains why About Us pages are extra important for ecommerce sites, gives you some tips on how to build the perfect About Us page that your customers will love, and shows some great example About Us pages to help inspire you. Chris Galis is a Search Marketing Specialist at Volusion. Name, [title, ie: CEO, Founder, etc.]. In a way, its About Us page is more of an about the customer page that casts shoppers as the exploring protagonists in its video before bringing it back to its promise as a company. When in doubt, start with a question. Toogl promotes their core value of remote working throughout their website and their About Us page is a great example of how you can promote your core values too. When [store founder] first started out, his/her passion for [passion of founder, ie: helping other parents be more eco-friendly, providing the best equipment for his fellow musicians] drove him to [action, ie: do intense research, quit her day job], and gave him the impetus to turn hard work and inspiration into to a booming online store. Hes inspired by learning peoples stories, climbing mountains, and traveling with his partner and two Xoloitzcuintles. Explain how you set out to find a solution (i.e., start your business) and the obstacles you faced along the way. When it comes to personalizing your online store, nothing is more effective than an About Us page. Its summary explains who the company is, its brand values, and how it differs from other Italian menswear brands. If youre a freelancer, a link to your LinkedIn profile could help build credibility with a potential client. Start a business and design the life you want all in one place. It immediately creates a joyous feeling for the visitors through a burst of colors paired with bold, clear statements. Reviews, press mentions, or user-generated content can be included on your About Us page to share how youre impacting your customers or your industry. Founded in [year] by [founder's name], [store name] has come a long way from its beginnings in a [starting location, ie: home office, toolshed, Houston, TX.]. Let us know in the comments below! Since we know you're busy and probably just looking for something to copy/paste, we'll jump right into the About Us Page template. Your About Us page is one part autobiographical, one part educational and all parts human and personal to your customers. While this approach can work, be careful not to sound too stiff and unrelatable. But whats worth noting about the website design here is that you can break it down into three sections you can also use to organize your own About Us page: Marie Forleo structures her About page like a long-form letter to the reader. Plus, it builds brand trust and loyalty, as well as sets you apart from your competition. Starting as a small business in [NAME OF CITY/COUNTRY/YEAR OF ORIGIN], we have big dreams. The name Oceanpark Swimwear immediately lets you know what it sells. So we decided to simplify things a bit for you. Our customers are our top priority and through our products we work hard towards building long-lasting and meaningful relations with them. Most importantly, it will give your customers a reason to shop from your brand. About Us pages are unique to your business and should be written with consideration in mind. It also features key highlights about the brand that keeps visitors inspired and creates a good user experience.
Designed from the ground up to meet the needs of small business owners, Volusion's all-in-one ecommerce platform lets you build a beautiful, fully-customizable website with no coding knowledge required. Also, it paints a picture of the future for Shopify by mentioning that theyre building a 100-year company by investing in their people and the planet. , you want to create an About Us page that inspires people to shop with your company. Many ecommerce website builders will include an About Us page in your starter template. If youre an ecommerce brand, youll want to point people toward your best visual content on TikTok or Instagram. Learn how to go from first day to first sale in this free training course. For some companies, their business model is their unique value proposition and can be a selling point thats worth including on their About Us page. An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction. The clean approach to design with muted colors and short text help drive the point home. Scroll down the page: you can see the people running the business and photos of them fishing. Your About Us page is about you, so dont shy away from that. The About Us page design of Yeti helps tell the founders story. Add imagery showcasing those values as a powerful add-on. Iya Foods nails it with its introductory sentence on its About page: We re-imagine everyday foods made with better ingredients.. As you craft your perfect About Us page, work backward. Then incorporate those values into your copy. Share who you are, why you started the brand, your vision and mission, and how you plan to grow. Try Shopify free for 14 days, no credit cardrequired. Just fill in the blanks and you'll have a professional-looking page in minutes. Made with Theyll be able to interview you and your team members and write a beautiful About Us page for your business you can use to connect with potential customers. Here it discusses Mailchimps commitment to learning and educating employees about small businesses so that each employee it hires is a perfect addition to the team. Think about including additional elements that can strengthen your About Us page. There was an error subscribing. Lunya uses a video to showcase its careful approach to detail, construction, and quality.
Not only have we got the trendiest [PRODUCTS CATEGORY NAME], but we can also guarantee that they are of the finest quality. That's where your About Us page comes in. It centers on the companys two co-founders, who dropped out of college, and includes photos of them to put a face to their names before getting into their product promise and finally their company philosophy. At [SHOP NAME], our aim is to offer you [PRODUCTS CATEGORY NAME] that show you that we really care! With a use of black, white, and grey, they manage to convey their sophistication with a simple, yet eye-catching outlook accompanied by brief descriptions for their visitors. How To Launch Your Ecommerce Store in Less Than 30 Minutes Flat. We thoroughly check the quality of our goods, working only with reliable suppliers so that you only receive the best quality product. They may go by different labelsAbout, Story, Missionbut these types of pages generally serve the same key purpose: to be the page for a brand to say, This is who we are.. You can treat your business as one important chapter in a much larger series of stories, starting at the beginning and ending where your ideal reader is introduced as a character. Add an easy-to-skim three-step description of how your product stands out from the rest for some additional context. in a way that can build your brand in a positive way. : Convey how you set out to address the issue and the challenges you faced along the way. Thankfully, online stores can still match the personal touch of the best brick and mortar stores by doing one thing: telling their stories. An 'About Us' page is aspot for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business. Overstock has had a long history that they want to tell the world about. This means its About Us page doesnt have to rehash that same angle. Get more industry inspiration, tips and exclusive offers sent straight to your inbox. You can do the same with your brandespecially in the retail space.