marketing job outlook 2022

The median annual wage for marketing managers was $135,030 in May 2021. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments. Theyll need to show shareholders and board members whether these changes have a positive impact. Or, read on for some key highlights and takeaways. Post Your First Job in Minutes with ZipRecruiter (opens in new tab) The How to Become One tab describes how to prepare for a job in the occupation. The wage at which half of the workers in the occupation earned more than that amount and half earned less. Since the job market is so volatile, its more important than ever to stay on top of the substantial changes and trends. Marketing managers typically need a bachelor's degree in a business field, such as marketing, or in a related field, such ascommunications. They work with sales, public relations, and product development staff.

Before sharing sensitive information, . Right in your inbox. Marketing managers estimate the demand for products and services that an organization and its competitors offer. Market research analysts study market conditions to examine potential sales of a product or service. A bachelors degree is required for most advertising, promotions, and marketing management positions. Communication skills. The link(s) below go to OEWS data maps for employment and wages by state and area. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, For most profiles, this tab has a table with wages in the major industries employing the occupation. Our data shows that 62% of professionals in the United States are considering a job change in 2022, with nearly one in four (24%) actively looking. ! Advertising, promotions, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. This table shows a list of occupations with job duties that are similar to those of advertising, promotions, and marketing managers. Weve rounded up nine of the top trends that you should expect to see in 2022 and explained why theyre going to be such a big deal. You can take a full visual tour in our infographic, How is the Great Reshuffle Impacting Marketers in Different Regions Across the World? We anticipate that companies will use hybrid and remote working as an excuse for poor financial results, and that theyll try to take action by forcing people back to their desks.

Skill building and careers, Reach the right audience with LinkedIn ads. Advertising managers known as account executives manage clients accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. Some advertising and promotions managers work more than 40 hours per week. Research and insights The most in-demand occupations are largely focused on digital specializations, management, and social media. information you provide is encrypted and transmitted securely. Typical level of education that most workers need to enter this occupation. The lowest 10 percent earned less than $61,250, and the highest 10 percent earned more than $208,000. Public relations managers direct the creation of materials that will enhance the public image of their employer or client. And, to attract the best staff, companies will have to offer more cash. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. Monday, April 18, 2022. Across continents, marketers are boldly chasing new opportunities, reskilling, and reimagining their careers. In 2022, expect to see more job listings (opens in new tab) as companies try to expand and build back from the pandemic but still assume that candidates hold all of the cards.

New York, Please enable javascript to play this video. Please refresh the page and try again. ! , , ! ! ! About 31,100 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Subscribe to our newsletter, Ranked: Every Mission: Impossible movie rated from worst to best, Keep your Nintendo Switch Online subscription, more N64 games are coming, LG and Samsung's next-gen OLED TV price war is on, and we're all winners, The James Webb telescope is packing some very unimpressive storage. Advertising, promotions, and marketing managers plan programs to generate interest in products or services. , , , , , ! The Pay tab describes typical earnings and how workers in the occupation are compensatedannual salaries, hourly wages, commissions, tips, or bonuses. The increasing popularity of remote work and better awareness of wellness issues means that there's a growing trend towards shorter work weeks and more flexibility when it comes to work hours and locations. The More Information tab provides the Internet addresses of associations, government agencies, unions, and other organizations that can provide additional information on the occupation. make sure you're on a federal government site. Microsoft Japan (opens in new tab) trialed a four-day work week back in 2019 and found that it led to a 40% boost in productivity and 23% less electricity consumption. The remote work trend has been far more pronounced in the U.S. compared to other parts of the world, with NAMER showing a 121% year-over-year increase in remote marketing job share compared to 77% in APAC and 56% in EMEA. Public relations specialists create and maintain a positive public image for the clients they represent.

Companies will need these numbers to measure how these new benefits and wellness additions are working in the workplace. Its not enough for companies to just pay lip service to diversity and inclusion initiatives that sort of attitude belongs in the past. cayman environment coral reef islands climate change human effects global much effect university warm control due Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. ( ) , , . They oversee the staff that develops the advertising. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. Hiring organizations are seeking out digital marketing competencies first and foremost, but you can differentiate yourself with functional capabilities (e.g., Ad Serving or Social Media Marketing) and sharpening your soft skills (e.g., recognizing unconscious bias and speaking confidently). If enough of those figures move in the right direction, itll prove to companies that its worth investing in better benefits and looking after staff wellness. For brands, recognize that workers across the world some of them may even be yours are pondering career moves and are boosting their skills to make these transitions happen. Editor's note: The 2022 Marketing Jobs Outlook was co-authored byConnie Chen,Lisa Sy and Tequia Burt. last updated 27 May 22, Big trends will have a huge impact on the job market in 2022 heres what to expect. The job market has been through a huge amount of upheaval over the last two years thanks largely to the pandemic, and the situation isnt likely to calm down in 2022. In order to attract new talent, as well as keep your current employees happy, brands must be open to a more flexible work environment, promote a good work-life balance, support internal mobility, and provide skills training and competitive pay to employees. What Advertising, Promotions, and Marketing Managers Do, How to Become an Advertising, Promotions, or Marketing Manager, Advertising, marketing, promotions, public relations, and sales managers, Employment projections data for advertising, promotions, and marketing managers, 2020-30, Office of Occupational Statistics and Employment Projections, Top Picks, One Screen, Multi-Screen, and Maps, Industry Finder from the Quarterly Census of Employment and Wages. Check out the full infographic to learn more about these marketing jobs trends. , : , . While its true that remote working and hybrid working environments will be far more popular in 2022, we also expect to see some pushback against this new way of working. Decisionmaking skills. You will receive a verification email shortly. The projected percent change in employment from 2020 to 2030. He loves PCs, laptops and any new hardware, and covers everything from the latest business trends to high-end gaming gear. Get the latest on B2B marketing once a week. For example, media directors determine the way in which an advertising campaign reaches customers. , , , : , Squid Game , . Check outpart one, which examines whynow is the time youremployer brandneeds to move to the forefront of marketing,part two, which explores how women have been impacted by The Great Reshuffle, and part three, which shows how marketers are on the move during this shift. That means heightened competition for jobs, but the good news is that plenty of companies are hiring, with nonprofits and tech at the forefront. And, while plenty of people love the idea of having a three-day weekend as part of their routine, trials and studies do show that moving to a four-day week can often prove beneficial for both staff and companies. A look at the top geographical areas of migration for marketers shows that even with remote and hybrid work growing these professionals are attracted to big cities. The What They Do tab describes the typical duties and responsibilities of workers in the occupation, including what tools and equipment they use and how closely they are supervised.

A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography. The job market in 2021 saw more open positions than there were candidates, which means that job applicants were in a position of power. Managers must deal with a range of people in different roles, both inside and outside the organization.

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. By The projected percent change in employment from 2020 to 2030. The projected numeric change in employment from 2020 to 2030. Heres why you can trust us. Candidates now look for companies that match their morals and values, so its essential for businesses to emphasize their mission and culture in job adverts. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists. . Similarly, high-level managers will be afraid of losing their company culture, and theyll try to get people back into the office as a result.

The median annual wage for marketing managers was $135,030 in May 2021. Theres already plenty of evidence of this in human resources. The largest employers of advertising and promotions managers were as follows: Marketing managers held about 293,700 jobs in 2020. There was a problem. Work experience that is commonly considered necessary by employers, or is a commonly accepted substitute for more formal types of training or education. The State and Area Data tab provides links to state and area occupational data from the Occupational Employment and Wage Statistics (OEWS) program, state projections data from Projections Central, and occupational information from the Department of Labor's CareerOneStop. The median annual wage for advertising and promotions managers was $127,150 in May 2021. Read through this, and youll have all the information you need to get the most out of your working life in 2022. What are the top destinations for marketers on the move, in terms of new roles?

Merchandising is also sought after in EMEA, ranking second, while Ad Serving appears in the top three for both EMEA and APAC. Advertising sales agents sell advertising space to businesses and individuals. This tab also includes links to relevant occupational information from the Occupational Information Network (O*NET).

Potential employees are looking out for themselves more than ever in 2022, which means a better benefits package alongside improved pay will become the norm. Start your 4-day free trial today and then pay as low as $16/day after that. Sales managers directorganizations' sales teams. Mike Jennings , . Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire. The global pandemic saw tens of millions of people subjected to enforced lockdowns, which meant that many people had to adapt to working at home (opens in new tab) and lots of people found that they liked it. Find qualified candidates and get distribution on at least 100 job sites with one click. For example, a marketing manager may monitor trends that indicate the need for a new product or service. In May 2021, the median annual wages for advertising and promotions managers in the top industries in which they worked were as follows: In May 2021, the median annual wages for marketing managers in the top industries in which they worked were as follows: Percent change in employment, projected 2020-30, Note: All Occupations includes all occupations in the U.S. Economy.Source: U.S. Bureau of Labor Statistics, Employment Projections program. There's no doubt that a four-day working week will not work for every person and it's just not possible in some industries and businesses. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas. Analytical skills.

In 2022 and beyond, businesses need to deliver on big promises, because candidates will be looking for actions rather than words. Indeed, its less of a trend and more of a permanent change. TechRadar is supported by its audience. In North America, 30% of job changes were promotions, with a majority (46%) classified as lateral moves. Within every occupation, earnings vary by experience, responsibility, performance, tenure, and geographic area. Its not a good trend, but its going to be a trend nonetheless. The site is secure. The gig economy is a big deal now, too, and thats not set to change either. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Managers often must choose between competing advertising and marketing strategies put forward by staff. Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state. It's being trialed in Belgium, Scotland, and Spain. In the final installment of our series analyzing the marketing jobs landscape in 2022, were examining the regional implications of a historic disruption in the workforce, and how marketers in different parts of the world are moving forward. Compare the job duties, education, job growth, and pay of advertising, promotions, and marketing managers with similar occupations. Companies that want to hire the best staff will respond to this trend. Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030, about as fast as the average for all occupations. These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas. Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. at (visited June 15, 2022). None of these are particularly good reasons to abandon remote and hybrid working: studies show that people are happier and more productive when given flexibility, and there are more likely reasons for poor financial performance. The average growth rate for all occupations is8 percent. Companies will have to respond to this if they want to keep customers, attract staff, and remain successful. Some people will prefer the office, some people will want to work at home, and others will need a mix of both and the best companies will cater to this need. Future US, Inc. Full 7th Floor, 130 West 42nd Street, Video transcript available at

The trend is already making its way to the real world Kickstarter, Unilever and Shake Shack are already testing the idea. In 2022 and beyond, then, expect to see businesses deploying innovative new metrics to measure their employees mental health, physical health and job satisfaction. The lowest 10 percent earned less than $77,680, and the highest 10 percent earned more than $208,000. And if you need more information about the jobs market, heres our round-up of the ten best ways to recruit talent for your business (opens in new tab), and head here to see our verdict on the best US job sites (opens in new tab). They work with the finance department to prepare a budget and cost estimates for the campaign. They must also be able to communicate persuasively with the public. A survey (opens in new tab) conducted by FlexJobs found that 58% of people wanted to work at home permanently after the pandemic, and that 39% wanted a hybrid environment. The employment, or size, of this occupation in 2020, which is the base year of the 2020-30 employment projections. The continued rise of electronic media will result in decreasing demand for print advertisements. Looking for flexibility? Here are the top three for each region: Heres where marketers moved to secure the highest salaries across the three regions we studied: Interestingly, job transitions didnt always entail a rise in seniority. However, the demand for advertising and promotions managers is expected to be concentrated in industries that rely on these workers to create digital media campaigns that target customers through the use of websites, social media, or live chats. NY 10036.

For more information about advertising managers, visit: American Association of Advertising Agencies. The largest employers of marketing managers were as follows: Because the work of advertising, promotions, and marketing managers directly affects a firms revenue, people in these occupations typically work closely with top executives. Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations customers are satisfied.


In 2022, expect more processes beyond HR to become automated, so jobs become quicker and easier. Peoples preference for home and remote working isnt going to go away, especially as COVID-19 variants emerge and prolong lockdowns in various countries. The Work Environment tab includes the number of jobs held in the occupation and describes the workplace, the level of physical activity expected, and typical hours worked. . In APAC and EMEA, it was much more common for marketers to move down in seniority when changing jobs (50% and 47%, respectively). In 2022, dont just expect to see companies offering better pay, either. These diverse kinds of working will continue to grow in 2022, and that means companies will have to adapt to a far more varied kind of jobs market. This doesnt just mean that companies need to pay lip service to environmental issues. We've also featured the best resume builder (opens in new tab), best HR outsourcing services (opens in new tab) and best recruitment platforms (opens in new tab). Firms will have to deliver concrete action and measurable, accountable progress in this regard in 2022 and beyond, because staff and customers will expect nothing less. In APAC, Digital Marketing Foundations and SEO Foundations rounded out the top three.