marketing research data


TLG delivers better service by maintaining a consistent research team across projects, allowing the team to anticipate and respond to client needs. Working across a variety of industries, Burke helps its clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile to integrated strategic decision support. SE/ASI strives to help clients mitigate risk and maximize the potential for success. Founded: 19992019 U.S. revenue: $21 millionPercent change from 2018: 12.9%2019 non-U.S. revenue: $11.5 millionPercent from outside U.S.: 35.4%2019 worldwide revenue: $32.5 millionU.S. Cello Health Consulting works alongside clients to create practical solutions that ensure buy-in and build relationships. More than 100 leading brands use BVAs behavioral insights to provide seamless shopper journeys and design successful new products and services, including solutions from its multi-awarded Global Nudge-Unit. employees: 233. Founded: 19832019 U.S. revenue: $21.7 millionPercent change from 2018: -1.4%2019 non-U.S. revenue: $3.6 millionPercent from outside U.S.: 14.2%2019 worldwide revenue: $25.3 millionU.S. ** Some or all figures are not made available by this company so instead are based on research and estimation by the report author. Nudge initiatives to facilitate behavioral change, create new consumer habits and drive category growth. YouGovs Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet users specific requirements. This combination of data and methods enables a common standard for buyers and sellers to transact on advertising. DRG, the Health Science & Analytics Division of Piramal Enterprises, is a global information and technology services company that provides proprietary data and solutions to the healthcare industry. Founded: 19832019 U.S. revenue: $34.3 millionPercent change from 2018: -1.2%2019 non-U.S. revenue: $1.2 millionPercent from outside U.S.: 3.4%2019 worldwide revenue: $35.5 millionU.S. bingo buzzword marketing analytics Research access is provided through role-based websites that facilitate client access to research and tools that are most relevant to their professional roles, including community tools that allow interaction between and among clients and analysts. Clients work with ICF on issues that matter profoundly to their success, whether its a product or program that matters to the business or a social issue or policy that matters to the world. DRG has brought together best-in-class companies to provide end-to-end solutions to complex challenges in healthcare. YouGovs data-led offering supports and improves a wide spectrum of marketing activities of a customer base, including media owners, brands and media agencies. This helps leading companies drive product innovation, brand engagement and customer value. Using its self-developed platform AIRs, Macromill provides full-service online research including automated survey creation and completion, data tabulation and analysis. Pharmaceutical, biotechnology, medical technology and managed care companies rely on this analysis and data to make informed decisions critical to their success. This was true when the first oil report was published by its equity analysts in 1973 and remains just as relevant to it today. EIs offering spans the full spectrum of client needs, from mapping the current environment and targeting key audiences, to optimizing content and measuring business impact.

Founded: 20032019 U.S. revenue: $52.7 millionPercent change from 2018: 14.1%2019 non-U.S. revenue: $2.6 millionPercent from outside U.S.: 4.7%2019 worldwide revenue: $55.3 millionU.S. C Space continues to invest in its people, existing capabilities like data and analytics, as well as new initiatives. DRG has a number of key specialties, including syndicated research focused on new therapeutic opportunities; portfolio planning, changing industry dynamics and global treatment patterns; insights and data on physician and consumer healthcare emarketing; and proprietary databases and analytics covering more than 90% of the U.S. managed care markets. SE/ASI syndicates Tracktion trackers including a TV tracker, a theatrical movie tracker, a home entertainment tracker and a premium video-on-demand tracker.

Qualitative primary research: focus group design and administration; in-depth interview design, outreach, administration and analysis. From this office, the company will be able to service new and current clients in the Midwest and on the East Coast. Founded: 19912019 U.S. revenue: $52 millionPercent change from 2018: 4%2019 non-U.S. revenue: $6 millionPercent from outside U.S.: 10.3%2019 worldwide revenue: $58 millionU.S. C Space works with some of the worlds best-known brandssuch as Walmart, Samsung, IKEA and moreto build customers into the ways companies work and deliver on customer-inspired growth. Innovative research solutions provide answers for key business questions around consumers, markets, brands and medianow and in the future. In 2019, IRI announced the integration of artificial intelligence and machine learning into its leading suite of analytics solutions, retained 100% of its major CPG clients and welcomed new strategic partnerships with top retailers in the U.S. IRI added several innovators to its leadership team while continuing to invest in its employees by providing ongoing training. SSRS has extensive experience in public policy, public affairs and health policy research. The companys focus areas and capabilities include: To support its research projects, Westat designs tailor-made approaches for clients as well as invests in many general and specialized IT technologies and products. Escalent specializes in automotive and mobility, consumer and retail, energy, financial services, health, technology and telecommunications. employees: 132.

Maru/Matchbox continues to demonstrate innovation and thought leadership through relentless publication of articles and whitepapers. The companys focus is to leverage the MaritzCX platform, its industry-leading studies and research services to drive more meaningful experiences between its clients and their customers by adding product and research services and continued thought leadership in the CX market. Informas researchers are experts in benchmarking studies, competitive intelligence, new product development and usability testing, customer and member satisfaction and loyalty research, brand and advertising awareness research, and mystery shopping services for sales and service quality evaluation, legal and match pair testing, compliance, discrimination and misleading sales practices testing. FMG was also a finalist for the American Council for Technology and Industry Advisory Councils Igniting Innovation 2018 award for creating an innovative e-learning program that improved program awareness and usability for the General Services Administrations Center for Acquisition Professional Excellence. When appropriate, SE/ASI engages in advanced analytics techniques including, but not limited to, segmentation, conjoint, maxdiff and TURF analysis. Maru/Marchbox provides organizations with the tools and insights to connect with the people that matter most, so they can build and maintain a competitive advantage. employees: 85. This year, Material is taking steps to unify these companies under one brand, integrating their services and building a collaboration that will provide seamless, end-to-end marketing solutions for clients. ComScore Advanced Audience segments go beyond age and gender to help advertisers better target consumers based on lifestyles, behaviors, demographics and interests. Its 2020 initiatives to fuel brand growth for its clients include: Founded: 20052019 U.S. revenue: $50 millionPercent change from 2018: 2%2019 non-U.S. revenue: $7 millionPercent from outside U.S.: 12.3%2019 worldwide revenue: $57 millionU.S. In 2019, Material (under the name LRW Group) acquired five companies: Killer Visual Strategies, an award-winning visual communication agency based in Seattle; Greenberg Strategy, a Bay Area research and strategy consultancy with a strong presence in the tech community; Karma Agency, a strategic communications firm based in Philadelphia; Salt Branding, a Bay Area consultancy; and T3, an Austin, Texas-based digital marketing agency. employees: 870. This past year, TLG has continued to hone its research approaches to help elevate traditional research methods. Its commitment to smarter research has allowed the company to take a creative, custom approach to its clients business needs that results in actionable and insightful reports. Bellomy is a privately held, family-owned, full-service market intelligence company. Further self-funded research explored the accelerating journey and path to purchase of todays gamers. Concentrix continues to invest in enhanced platform functionalityfor example, multi-source data expansion of its proprietary text analytics engine, including structured and unstructured customer feedback sources such as surveys, social, messaging, complaints and email. To make the best possible business decisions every day, they need more than purely descriptive datathey require actionable recommendations based on advanced analytics and powered by leading-edge technology. Bellomyserves as an extension of its clients marketing research and customer experience departments by integrating a broad set of capabilities and areas of expertise, including segmentation, customer (and digital experience), shopper insights, social research platforms, brand equity, product innovation and marketing optimization. With more than 225,000 staff in more than 40 countries, Concentrix provides services to clients in 10 industry verticals: automotive, banking and financial services, insurance, healthcare, technology, consumer electronics, media and communications, retail and e-commerce, travel and transportation, energy and the public sector. The firm deploys multiple data streams including primary research (qualitative and quantitative), secondary data, customer databases and other complex datasets to develop an integrative perspective on business problems. The worlds top global financial institutions and banks look to Informa Financial Intelligence for its authority, precision and forward-focused analysis. Since 1931, Burke has consistently redefined expectations in the marketing research industry. Powered by the IQVIA CORE, IQVIA delivers unique and actionable insights at the intersection of large-scale analytics, transformative technology and extensive domain expertise, as well as execution capabilities to help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures.

ComScore creates its products using a global data platform that combines information on digital platforms (smartphones, tablets and computers), television and movie screens with demographics and other descriptive information. Founded: 19992019 U.S. revenue: $336.1 millionPercent change from 2018: -6.5%2019 non-U.S. revenue: $52.5 millionPercent from outside U.S.: 13.5%2019 worldwide revenue: $388.6 millionU.S. TLG has leveraged its knowledge of behavioral economics to develop a validated, proprietary quantitative methodologyLinkEQthat allows the company to reveal latent emotional associations. The Motion Picture Group is the leader in traditional and digital in theater and online recruited audience screenings. Its proprietary research content, presented in the form of reports, briefings, updates and related tools, is delivered directly to the clients desktop via its website or product-specific portals. Continuing its long tradition of research innovation, Burke recently unveiled two new offerings: Geode|AI, an integrated insights system that analyzes multiple data sources to uncover patterns, relationships and critical insights that are often hidden; and Quantiment, a robust machine-learning solution that jointly extracts richer insights from structured and unstructured data. Analyzing data from millions of customers across the country, dunnhumby enables clients to use this insight to deliver a better shopping experiences and more relevant marketing to their customers. Hybrid research, which uses 20 in-house moderators, along with marketing science professionals and global project managers, to facilitate qualitative and quantitative research seamlessly. Ipsos, through its subsidiaries, engages in collecting, processing and delivering survey data for brands, companies and institutions primarily in Europe, the Middle East, Africa, the Americas and Asia Pacific. Wood Mackenzie launched in 1923 as a small, relatively unknown, Edinburgh, Scotland-based stockbroker. Hanover Research is a brain trust designed to level the information playing field. NRG is method-agnostic and works collaboratively with its clients to solve complex problems in a simple way. Founded: 19792019 U.S. revenue: $815 millionPercent change from 2018: 1.9%2019 non-U.S. revenue: $510 millionPercent from outside U.S.: 38.5%2019 worldwide revenue: $1,325 millionU.S. NAXION guides strategic business decisions globally in healthcare, information technology, financial services, energy, heavy equipment and other B2B markets, drawing on depth of marketing experience in key verticals and skilled application of sophisticated and inventive methodologies. The Momentum team has worked alongside Hypothesis consultants on strategic engagements with clients focused on brand strategy, product development, and led dozens of workshops with senior and C-level executives to socialize insights and ideate on next steps. Quantitative studies to pre-test and quantify new packaging, merchandising and display systems (for physical stores and e-commerce). In 2019, YouGov panelists completed more than 25 million surveys. The firms NAscence Group helps life science innovators develop commercialization strategy through clinical trials design and selection of target indications, forecasting, brand planning and other research-based consulting services. The increasing speed of product innovation, the rise of new channels and emerging customer needs are all part of business today.

Informa Financial Intelligence consists of key research, analysis and industry experts, such as Informa Research Services, EPFR Global, Informa Global Markets, iMoneyNet, Informa Investment Solutions, eBenchmarkers and Mapa Research. Statistical analysis and methodological research in survey design, experiments and testing, data science and analytics, statistical disclosure control and qualitative research. J.D. Engine Insights client services and products include custom research and omnibus surveys; customer experience, customer retention and brand engagement studies; and data management and data analytics. Informed by 40 years of experience across categories and cultures, RTi knows what works and what doesnt, when to leverage new technology and methods, and when traditional approaches are best. Founded: 19732019 U.S. revenue: $166.7 millionPercent change from 2018: 0.3%2019 non-U.S. revenue: $57.9 millionPercent from outside U.S.: 25.8%2019 worldwide revenue: $224.6 millionU.S. Concentrix experience management services range from program management to strategic advisory services and are custom tailored to free clients internal teams to focus on transformational impact. Based in New York, with employees in 18 offices internationally, EI houses more than 200 consultants, strategists, researchers, data scientists, data visualization specialists and analysts worldwide. Founded: 20002019 U.S. revenue: $76.8 millionPercent change from 2018: 11.8%2019 non-U.S. revenue: $107.5 millionPercent from outside U.S.: 58.3%2019 worldwide revenue: $184.3 millionU.S. The TV group is the leader in location-based ViewTrac dial testing of pilots, programs and ongoing series and conducts online dial testing as well. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their businesses. Market Insights is a large U.S. consumer database that gives partners access to the opinions of 310,000 healthcare consumers in 300 markets, and access to resources to better understand target audiences and gauge consumer response to communications. In 2020, CMB continued its growth trajectory, including building expertise in gaming and digital platforms and expanding its qualitative and advanced analytics teams. employees: 399. NRC Health partners with organizations to improve governance efficiency and effective decision-making by providing trusted, independent information, tools and resources to board members, executives and physician leaders. Ipsos covers the whole information production and analysis chain, from the collection of raw data to the activation of the insights. C Space, part of the Interbrand Group, is a global customer agency that marries art and science to create rapid customer insight and business change. NPD syndicated services include retail tracking, distributor tracking and consumer tracking. Founded: 19782019 U.S. revenue: $59 millionPercent change from 2018: 1.7%2019 non-U.S. revenue: $4 millionPercent from outside U.S.: 6.3%2019 worldwide revenue: $63 millionU.S. Volume forecasting and product testing for both innovations and brand restages. SSRS surveys support numerous media and academic partners looking to report on public attitudes and beliefs about a wide range of salient issues such as elections and public policy. A thought leader in the application of consumer psychology to real world business issues, CMB conducted self-funded research among tens of thousands of consumers to capture the four core benefits that motivate decision-makingidentity, emotion, social and functionalproviding an in-depth look at more than 80 global brands. The report includesa ranking of the top 50 companies, abreakdown of trendsby Bowers, and ananalysis of the market research and analytics industryby Michael Brereton, Melanie Courtright and Reg Baker. Concentrix is a wholly owned subsidiary of SYNNEX Corp., specializing in technology-enabled customer engagement and improving business performance for clients around the world. Hanovers research informs decisions at any level and across any department capitalizing on the exposure to myriad industries and challenges. Founded: 20022019 U.S. revenue: $57.5 millionPercent change from 2018: 22.1%2019 non-U.S. revenue: Percent from outside U.S.: 2019 worldwide revenue: $57.5 millionU.S. Some agencies specialize in qual, others focus on quantbut NRG connects the two disciplines with hybrid teams expert in both modalities. Westat applies multiple modes of data collection and survey management to achieve maximum response rates. Material is a radical collaboration of the top research and analytics firms seamlessly paired with the most creative and strategic marketing agencies, all with the shared mission of igniting growth for the worlds top B2B and B2C brands, from Fortune 500 companies to disruptive start-ups. employees: 343. Independently recognized as one of the leading business decision insight firms in the nation, Directions Research combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues. The company leverages the best ofadvanced analytics, consumer psychology and market strategy to tackle critical business initiatives, includingmarket identification, segmentation,brand health,loyalty and advocacy, andproduct and service development. Lissted analyzes how members of communities relevant to clients react to content, tweets and even websites. Founded: 19992019 U.S. revenue: $77 millionPercent change from 2018: -3.8%2019 non-U.S. revenue: $4.5 millionPercent from outside U.S.: 5.5%2019 worldwide revenue: $81.5 millionU.S. Digital Media Measurement is a campaign evaluation approach that enables clients to better understand how content, channels and brands interact to deliver effective communication. employees: 90. Informa is considered a leader in the use of market research to limit the risk associated with allegations of discrimination, UDAAP (unfair, deceptive, or abusive acts or practices), predatory lending and misleading sales practices. employees: 4,500. Cello Health consists of four global capabilities that enable the company to offer best-in-class services and an integrated partnership approach to its clients. Key accomplishments in 2019 included advancement of its Edelman Trust Management (ETM) capabilities, including an evolution of its offering focused specifically on providing guidance for measuring and building trust in brands. Manages more than 100,000 inbound calls to its contact center. We noticed that you are using Internet Explorer 11 or older that is not support any longer. It also provides marketing research services that help clients to identify business opportunities and innovation platforms, develop strategies at point of sale, generate insights and ideas, develop and optimize their mix, and model and forecast sales volumes, as well as offers custom innovative products and solutions to address stakeholder experience and brand-building business goals. Kantar Marketplace, a global on-demand research and insights store. employees: 275. For more than 35 years, CMB has helped the most successful brands and their executives give voice to their market through a relentless business decision focus, creative problem-solving and storytelling, deeply consultative approach and flawless execution. The groups leading business units are Macromill and MetrixLab. Based on this data, IQVIA delivers information and insights on more than 85% of the worlds pharmaceuticals, helping its clients run their organizations more efficiently and make better decisions to improve their clinical, commercial and financial performance.