All revenues calculated are retail revenues exclusive of taxes. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Unique mobile users are currently growing at a rate of 1.8 percent per year. IEEE Spectrum, https://spectrum.ieee.org/energywise/telecom/wireless/will-increased-energy-consumption-be-the-achilles-heel-of-5g-networks. Please select an option from the list below. However, internet users continue to increase at an annual rate of close to 4 percent, and current trends suggest that two-thirds of the worlds population should be online sometime in the second half of 2023. IEA analysis based on Masanet et al.
Just over 1.3 billion are forecast to access the internet via smartphone and PC by 2025, according to a report published Thursday by the World Advertising Research Center (WARC), using data from mobile trade body GSMA. An affirmation that mobile is still a big deal, especially in Africa and this has been provenin time past to have a greater reach than any other form of technology. GWI reports that the average global user spends 2 hours 29 minutes on social media each day. The power consumption of mobile and fixed network data services - The case of streaming video and downloading large files, Electronics Goes Green 2020+, https://online.electronicsgoesgreen.org/wp-content/uploads/2020/10/Proceedings_EGG2020_v2.pdf. Is Africa ready for this growth? This is a site license, allowing all users within a given geographical location of your organization access to the product. However, mobile networks are rapidly switching from older 2G and 3G technologies to more efficient 4G and 5G. At Facebook, for example, compute demand for ML training (+150%/yr) and inference (+105%/yr) have outpaced overall data centre energy use (+40%/yr) in recent years. This shift towards greater mobile network use may also have significant implications for data transmission network energy usage, given that mobile networks have considerably higher electricity intensities (kWh/GB) than fixed-line networks at current traffic levels and network utilisation. 55-62, https://doi.org/10.1109/MCOM.2011.5978416. 
This product is a market research report. Thank you! The global version of the report is published annually at MWC Barcelona, while regional editions are published throughout the year. Masanet, E. et al. , China Mobile Communications Group Co., Ltd. WARC estimates that around 2 billion people currently access the internet via only their smartphone, which equates to 51 percent of the global base of 3.9 mobile users. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Client-only email newsletters with analysis and takeaways from the daily news. Strong growth in demand for data centre and network services is expected to continue in the near term, particularly because of video streaming and gaming. Lead authors Social media use continues to grow too, with global users reaching 4.70 billion in July 2022. Companies and governments should therefore ramp up efforts to reduce embodied emissions all across data centre and network supply chains. (2018), Electricity intensity of internet data transmission untangling the estimates, Journal of Industrial Ecology, Vol. Cisco (2015), The History and Future of Internet Traffic, https://blogs.cisco.com/sp/the-history-and-future-of-internet-traffic. Global data centre electricity use in 2020 was 200-250TWh1, or around 1% of global final electricity demand. Global internet traffic surged by more than 40% in 2020 as a result of increased video streaming, video conferencing, online gaming and social networking. The internet access sector consists of the total Internet Service Revenue charged for the provision of narrowband and broadband Internet connections through both consumer and corporate channels. Governments can also encourage data centres to invest in energy storage and other demand-side response capacity to complement renewable energy generation. While a 5G antenna currently consumes around three times more electricity than a 4G antenna, power-saving features such as sleep mode could narrow the gap to 25% by 2022. Huang and Masanet (2015) offer a summary of best practices and how to calculate savings for incentive programmes. For instance, Sprint reduced its network energy intensity more than 80% between 2014 and 2019 to keep total network energy consumption flat, and data traffic through Telefnicas networks increased fivefold between 2015 and 2020 while electricity consumption fell 2% (this includes 45% traffic growth in 2020, with electricity use remaining at the 2019 level). We wont share your details with anyone else.Please read our privacy policy for full details. Create a free IEA account to download our reports or subcribe to a paid service. 4, No. What will be the size of the Global internet access market in 2025? For context, that means social media users are currently growing at a rate of more than 7 new users every single second. Greater connectivity is therefore propelling demand for data centre services and energy use (mostly electricity), with multiplying effects: for every bit of data that travels the network from data centres to end users, another five bits of data are transmitted within and among data centres.
People are forecast to spend three hours 22 minutes on their smartphone every day this year, beating time spent online via a PC, laptop or tablet for the first time, which is set to fall to three hours 19 minutes, down nine minutes on 2018. Copyright 2002-2022 Research and Markets. A 130% growth within 7 years is great but is still relatively small considering that the population of Sub-Saharan Africa currently at 1.04 billion is expected to reach1.24 billion by 2025. The 2030 target appears to be in line with the European Commissions digital strategy, which was released in February 2020 and includes a key action on [i]nitiatives to achieve climate-neutral, highly energy-efficient and sustainable data centres by no later than 2030. Thank you for submitting the form.We will be in touch. 1843-1846, https://doi.org/10.1016/j.joule.2020.07.013. Social media growth rates have slowed over recent months compared with the growth rates that we saw during COVID-19 lockdowns, with the global user total only increasing by 1.0 percent between April and June 2022. Furthermore, emerging digital technologies such as blockchain, machine learning, 5G and virtual reality are also poised to raise demand for data services. The latest data from Ericsson show that the number of mobile connections associated with smartphones has reached 6.66 billion, accounting for almost 4 in 5 of all the mobile phones in use around the world today [note that many people use more than one mobile phone]. Advertising via social media on smartphones is the most popular way to reach consumers in the EMEA and APAC regions that WARC surveyed in March 2018, with video ads coming second, followed by mobile search. How has the market performed over the last five years? The population of global Internet users will hit 5.026 billion in the next 7 years, from 3.278 billion in 2017. While the amount of compute needed for each of the largest ML training runs is growing rapidly, it is unclear how quickly overall ML-related energy use in data centres is increasing. 10, No. More ambitious approaches to carbon-free procurement and generation can have even greater environmental benefits, specifically by accounting for both location and time. "Advertisers will be able to reach this audience with high-quality advertising across a near-constant connection," WARC's report states. Give it a try, you can unsubscribe anytime. This is an enterprise license, allowing all employees within your organization access to the product. Select an area on the map to access the regional report. Government policies, as well as data centre and network operator actions and commitments, will be essential to support further efficiency improvements to moderate overall ICT energy use. The Global Internet Access Market was estimated to be valued at $269.6 Billion in 2020. However, spending started to rise again in 2021, with online flight booking revenues up by almost 7 percent compared with 2020, and online hotel booking revenues up by 45 percent in the same period. A Division of NBCUniversal. In-depth analysis, benchmarks and shorter spotlights on digital trends. Internet users continue to grow too, with the latest data indicating that the worlds connected population grew by almost 180 million in the 12 months to July 2022. You can unsubscribe at any time by clicking the link at the bottom of any IEA newsletter.
4G networks are roughly five times more energy-efficient than 3G and 50 times more efficient than 2G.The overall energy and emissions impacts of 5G, however, are still uncertain, as studies carried out in Switzerland and France indicate. The Global Internet Access Market is estimated to be worth $345.6 Billion by 2025. Privacy Policy. But marketers would do well to make sure their mobile apps are in order, as most ad-blocking takes place on websites over apps. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Those who do not live within the footprint of a mobile broadband network. While both hours and ad dollars spent on mobile are likely to increase, whether people actually see all of those adverts is questionable. Data centres could become even more energy efficient, while providing flexibility to the grid. However, this slowdown in growth is perhaps to be expected, especially now that more than three-quarters of eligible audiences aged 13 and above already use at least one social media platform each month. GSMA (2021), The Mobile Economy 2021, https://www.gsma.com/mobilhttps://www.gsma.com/mobileeconomy/wp-content/uploads/2021/07/GSMA_MobileEconomy2021_3.pdfal.pdf. Added together, the worlds internet users will spend more than 1.4 billion years of combined human existence online in 2022. The vast majority of the worlds internet users 92.1 percent use a mobile phone to go online at least some of the time, and mobile phones now account for more than 55 percent of our online time, as well as close to 60 percent of the worlds web traffic. 9, p.3027, https://doi.org/10.3390/su10093027. Only fixed communication is included; mobile connections are not considered. (2020). Nearly 6 in 10 internet users aged 16 to 64 buy something online every week, according to the latest data from GWI. Globally, internet user numbers are growing at an annual rate of 3.7 percent, but year-on-year growth is much higher in many developing economies. There are 5.03 billion internet users in the world today. IEA (International Energy Agency) (2019), Bitcoin energy use - mined the gap, https://www.iea.org/commentaries/bitcoin-energy-use-mined-the-gap. (2020) and Malmodin (2020). Insider Intelligence Inc. All Rights Reserved. The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Most of the worlds Internet Protocol (IP) traffic goes through data centres. Sandvine. What factors are affecting the strength of competition in the Global internet access market? "The evolving geopolitical scenario will undoubtedly affect global ICT demand in the coming months and years," said Andrea Siviero, associate research director, European Customer Insights & Analysis at IDC, in early March 2022. Top stories this quarter include a big new milestone for internet users, in-depth analysis of the barriers to universal connectivity, and an impressive new total for social media users in China. The IEA-4E EDNA project aims to ensure that the next generation of network-connected devices uses electricity as efficiently as possible. Laura will help you find what you are looking for. The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping, The Daily: Cannes Lions 2022Interesting conversations, marketing challenges, and the social giants. The Daily: Google and healthGoogle's healthcare ambitions and its consumer health tools, The Daily: Is traditional TV on the ropes, smart TV viewing behavior, and the MLS-Apple TV+ deal. Alternatively, scroll down this page to find a summary of all the key headlines. According to a recent report by GSMA, 61% of the worlds population will be connected to the internet by 2025, a 41.8% increase over that of 2017. Those who have used internet services on a mobile device. Looking ahead: Overall, growth rates show a lot of variety across regions, with the most room for growth in the Middle East and Africa. All fields not labeled "optional" are required. Global Internet Access industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2016-20, and forecast to 2025). 
The product is a PDF. Actions could include accelerating the phaseout of energy-intensive legacy networks, implementing network device energy efficiency standards, improving metrics and incentives for efficient network operations, and supporting international technology protocols. 10, No. Want to know more about the digital media landscape around the world? There are now fewer than 3 billion people who remain unconnected to the internet, with the majority of these people located in Southern and Eastern Asia, and in Africa. You can read the full report in the SlideShare embed below (see here if thats not working for you), but click here if youd like to dig deeper into all of the context, trends, and implications of these numbers. 227 million new users joined social media between July 2021 and July 2022, equating to growth of more than 620,000 new users every day. Malmodin, J. and D. Lundn (2018), The energy and carbon footprint of the global ICT and E&M sectors 2010-2015, Sustainability, Vol. 8, pp.
This amounts to 57.4% of the general population (including all ages).